Since early 2017, Yes My Lord is working hard for and with Paris Turf group to produce a new live AR user experience, dedicated for broadcast TV and very wide screen on venue.
This project is designed for sport television host broadcasters and rights owners around the world. The new and amazing Exalt Racing solution will allow the TV broadcasters to create values to their own target audiences by providing the racing informations with precise data in hands at real time. It allows audiences to accuratly locate the racers, trace the speed, statistics, and provide a ranking by light high-tech powerful LoRa technology GPS sensors installed on horses for example. This will definitely offer new dynamic virtual advertising spaces, and enhance the experiences of final audience when following their favorite sport.
through its Innovation Dpt, has developped the full Exalt data solution, including the devices sensors.
In this project, Yes My Lord leads the development of data connector code between sensors server and Unreal Engine, Augmented Reality integration and setup, visual graphic assets & live tracking production.
The challenge is to work with several differents tools, a powerful VR/AR software (Zero Density, running with Unreal engine), a tracking camera kit able to virtualize large venue (Stype), and most important, the skills of our engineers, Marwan and Nadhir, who wrote the codes to integrate the datas in the global process. And never forget this is working in real time, from the datas to the display with only few milliSec of processing !
This is a WIP project, some few weeks left before going on air, while a bold customer will kill the game with this setup !
We actively work with Zero Density and Stype to deploy Augmented Reality on the field for live connected sport coverage